Ministero dei Beni e delle Attività Culturali e del Turismo

crowdfunding project

In support of the exhibition vice versa.

In support of the exhibition vice versa in the Italian Pavilion at the 55th International Art Exhibition of la Biennale di Venezia, the curator proposed a crowdfunding project. In the wake of successful recent international experiences such as the Louvre's Tous Mécènes campaign and Let's Build a Goddamn Tesla Museum in the U.S., vice versa became an opportunity to test new pathways for support and alternative modes of financing and participating in a cultural event.

The initiative aims to support the production of artists works, cultural mediation, promotion and communication and a final conference on the themes of the Italian Pavilion.

Crowdfunding is a collaborative financing process in which numerous people back projects, initiatives or start-ups by contributing sums of money, large or small in exchange for exclusive rewards and participation in the project.

The method can be applied to various types of projects, from charitable aid and the humanitarian sector, to support for the arts and cultural heritage, to participatory journalism, to innovative entrepreneurship, to scientific research.

The web is typically the platform that connects and facilitates collaboration among subjects involved in a crowdfunding project, whose interaction – along with the power of viral propagation of information – brings economic value.

The spirit of participation and support for the exhibition project has been recognized through a series of benefits corresponding to target support levels: each supporter's name appears at the vice versa exhibition entrance, in the catalogue and on the web site; for the occasion, a set of fourteen signed and numbered limited-edition prints by the artists in the vice versa exhibition has been realized. Other benefits have included copies of the catalogue signed by the curator and the artists, guided visits, personal welcomes, invitations to the inauguration of vice versa at the Italian Pavilion at the 55th International Art Exhibition - la Biennale di Venezia, encounters with the curator and artists, and much more.

The fundraising period lasted 90 days and included events in Rome, Milan, London and New York as well as on the web.

Crowdfunding officially ended on May 12th at 12:00

Destination of funds

gathered through crowdfunding.

Frequently Asked Questions

Go to FAQ page for further clarification.

How much we have collected

Thanks to our supporters' donations.

178562
Thanks to everyone for your support

Believer | from 5 €

Name present in the seventh group:

  • In the crowdfunding project colophon displayed in the vice versa exhibition space
  • In the vice versa exhibition catalogue in the section dedicated to the crowdfunding project
  • On the vice versa exhibition web site in the dedicated section

our infinite gratitude

Fan | from 80 €

Name present in the sixth group:

  • In the crowdfunding project colophon displayed in the vice versa exhibition space
  • In the vice versa exhibition catalogue in the section dedicated to the crowdfunding project
  • On the vice versa exhibition web site in the dedicated section

One free entry to the Biennale Arte 2013 during opening hours *

Friends | from 300 €

Name present in the fifth group:

  • In the crowdfunding project colophon displayed in the vice versa exhibition space
  • In the vice versa exhibition catalogue in the section dedicated to the crowdfunding project
  • On the vice versa exhibition web site in the dedicated section

Two entries to the Biennale Arte 2013 during opening hours *

Official invitation to the inauguration of the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition on Thursday, May 30th, 2013

Catalogue for the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition

Preferencial acces to the Museums of the Ministry for Cultural Heritage and Activities circuit in Venice

  • (namely: Gallerie dell'Accademia, Galleria Giorgio Franchetti alla Ca' D'oro, Museo D'Arte Orientale, Museo di Palazzo Grimani) **

Supporters | from 1.000 €

Name present in the fourth group:

  • In the crowdfunding project colophon displayed in the vice versa exhibition space
  • In the vice versa exhibition catalogue in the section dedicated to the crowdfunding project
  • On the vice versa exhibition web site in the dedicated section

Two entries to the Biennale Arte 2013 during opening hours *

Official invitation to the inauguration of the exhibition vice versa in the Italia Pavilion at 55th International Art Exhibition on Thursday, May 30th, 2013

Guided visit of the exhibition vice versa

Catalogue for the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition

A signed and numbered print by one of the artists participating in the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition

Preferencial acces to the Museums of the Ministry for Cultural Heritage and Activities circuit in Venice

  • (namely: Gallerie dell'Accademia, Galleria Giorgio Franchetti alla Ca' D'oro, Museo D'Arte Orientale, Museo di Palazzo Grimani) **

Partners | from 2.500 €

Name present in the third group:

  • In the crowdfunding project colophon displayed in the vice versa exhibition space
  • In the vice versa exhibition catalogue in the section dedicated to the crowdfunding project
  • On the vice versa exhibition web site in the dedicated section

Two entries to the Biennale Arte 2013 during opening hours *

Official invitation to the inauguration of the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition on Thursday, May 30th, 2013

Guided visit of the exhibition vice versa with artists and curator

Two catalogs for the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition signed by the artists and the curator

7 signed and numbered limited-edition prints by 7 of the 14 artists participating in the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition. Edition: 120 exemplars, numbers 41 to 70 reserved for Partners

One bottle of Ornellaia, special 25-year-old edition

Preferencial acces to the Museums of the Ministry for Cultural Heritage and Activities circuit in Venice

  • (namely: Gallerie dell'Accademia, Galleria Giorgio Franchetti alla Ca' D'oro, Museo D'Arte Orientale, Museo di Palazzo Grimani) **

Paladins | from 5.000 €

Name present in the second group:

  • In the crowdfunding project colophon displayed in the vice versa exhibition space
  • In the vice versa exhibition catalogue in the section dedicated to the crowdfunding project
  • On the vice versa exhibition web site in the dedicated section

A Biennale Platinum Card, part of the la Biennale di Venezia's Membership Programme, to be released shortly on the Foundation's website (www.labiennale.org) *

Official invitation to the inauguration of the Italian Pavilion on Thursday, May 30th, 2013

Guided visit of the exhibition vice versa with artists and curator

Two catalogs for the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition signed by the artists and the curator

vice versa set containing 14 limited-edition prints, signed and numbered by the artists participating in the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition. Edition: 120 exemplars, numbers 14 to 40 reserved for Paladins

One Magnum bottle of Ornellaia, special 25-year-old edition

Preferencial acces to the Museums of the Ministry for Cultural Heritage and Activities circuit in Venice

  • (namely: Gallerie dell'Accademia, Galleria Giorgio Franchetti alla Ca' D'oro, Museo D'Arte Orientale, Museo di Palazzo Grimani) **

Patrons | from 10.000 €

Name present in the first group:

  • In the crowdfunding project colophon displayed in the vice versa exhibition space
  • In the vice versa exhibition catalogue in the section dedicated to the crowdfunding project
  • On the vice versa exhibition web site in the dedicated section

Two Biennale Platinum Card, part of the la Biennale di Venezia's Membership Programme, to be released shortly on the Foundation's website (www.labiennale.org) *

Dinner with curator and artists at an exclusive location in Venice on the days before the opening

Exclusive preview of the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition with visit guided by the curator on Wednesday, May 29th, 2013

Official invitation to the inauguration of the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition on Thursday, May 30th, 2013

Two catalogs for the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition signed by the artists and the curator

vice versa set containing 14 limited-edition prints, signed and numbered by the artists participating in the exhibition vice versa Italia Pavilion at the 55th International Art Exhibition. Edition: 120 exemplars, numbers 1 to 10 reserved for Patrons

One Magnum bottle of Ornellaia, special 25-year-old edition

Preferencial acces to the Museums of the Ministry for Cultural Heritage and Activities circuit in Venice

  • (namely: Gallerie dell'Accademia, Galleria Giorgio Franchetti alla Ca' D'oro, Museo D'Arte Orientale, Museo di Palazzo Grimani) **

*  Donors will receive their Biennale Card directly from the organisers of the Interlinea Crowdfunding project

** To be confirmed